Color of the year 2019 living coral – no, Bleached coral. WHAT?

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Color of the year 2019

In 2019 Pantone chose living coral color. This color, Pantone 16-1546, is vivid and light hearted.

“Color is an equalizing lens in which we experience our natural and digital realities, and this is especially true for Living Coral. With consumers craving human interaction and social connection, humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” said Leatrice Eisman, executive director, Pantone Color Institute.

For the article on pantone official website click here:

https://bit.ly/2rmXA2w

Jack and Huei

According to Melbourne based design agency Jack and Huei, this “living coral” skates over the fact that corals are dying at an alarming quanities all over the world.

In protest to the official choice from Pantone, Jack and Huei have made their own choice and created a new color of the year.

Coral are particularly sensitive to a changing environment. The rise of ocean temperatures have caused a large scale breakdown of the symbiotic relationship with the algae in their living tissue. The loss of this algae means the coral looses a vital source of food. This process in turn causes a ‘bleaching’ of the coral.

Pantone’s reaction

Until now, Pantone has not reacted yet to the young couple’s protest. Most likely, they will never do.

However, we must appriciate artists and designers just like Jack and Huei, are using their talents to highlight and bring attention to issues just like this one. 

“It’s the responsibility of all of us, creative or otherwise, to find creative solutions to big problems, and right now there aren’t many problems facing humanity that are bigger than climate change.” – Jack and Huei

What will happen?

God bless them, Jack and Huei’s plans are to continue their efforts well into 2020. They formed their choice into Pantone’s style to bring more awareness.

Hopefully they, and other comitted artists and designers, will have the influence on people’s thinking. Maybe, they will be the open eyes even for those politicians who are making the decisions about our future and our planet.

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